Advanced Wireless Services Have Mass Appeal
Advanced wireless services are not just for the youth market, according to a LetsTalk survey that found advanced functionality is on the radar screens of a cross-section of wireless users.
E-mail topped the list of most desired advanced applications to have on a wireless device, with 66 percent of respondents saying they were interested in having the feature. A digital camera came in second with 63 percent wanting the feature. Forty-seven percent of respondents had a desire to have Web surfing capabilities, while the same number also were attracted to music players.
Across all respondents, women seemed to be the most eager for new functionality on their handsets, with 83 percent showing an interest in e-mail, 81 percent in a digital camera and 76 percent in a music player.
As a group, Baby Boomers (age 45-54) weighted digital camera and e-mail functionality equally, with 53 percent of respondents interested in these features.
“Consumers want to use their phones to be more productive and to be more entertained,” says LetsTalk CEO Delly Tamer.
The study, conducted by Harris Interactive for LetsTalk, surveyed more than 2,000 Americans aged 18 or older. Responses were based on cost not being a factor to adoption.